Investigate first
Lead follow-up
AUTOMATEAddressable hours
239–332hrs/yr
Capacity value
$12K–$17K/yr
Mechanism
Rules-based automation
AI fit
High
Initial readiness signal
Likely higher
Likely implementation difficulty
Likely lower
Modeled revenue scenario
+$101K/yr
Lead follow-up ranks first on value against effort here, at high AI fit and likely lower screening complexity.
Include in your implementation roadmap.
The economics, the fit and the state of your systems point the same way, so this is the sensible first build to scope. It still needs operational and technical validation before work starts.
Lead follow-up scores high on fit here: you told us it is highly repetitive and screening complexity looks likely lower given the systems you already run.
Systems involved: HubSpot + Google Workspace + QuickBooks + Monday · 468 hrs/yr today, 51–71% modeled as addressable.
What this could look like
- —Draft each follow-up from the existing HubSpot template, personalized with what the enquiry actually asked for, ready to send.
- —Escalate anything unanswered past the agreed cadence, or above a deal-value threshold, to a named person rather than sending again.
- —Write every touch and outcome back to the HubSpot record so the pipeline reflects reality without manual entry.